Websites are often created with the goal of providing a great user experience. However, there are many factors that can make a website difficult to use. These factors can be related to the design, content, or functionality of the site.
If you want people to keep coming back to your site, it’s essential for businesses to have a website that is user-friendly. A website that is difficult to navigate or is not mobile-friendly will frustrate users and cause them to leave. This will result in lost opportunities and revenue for businesses. There are several key reasons why it is important to have a user-friendly website:
- User-friendly websites are more likely to be visited and used. If users can easily find what they are looking for on your website, they are more likely to return. On the other hand, if they have a bad experience, they are likely to never come back.
- User-friendly websites improve search engine ranking. Search engines, such as Google, take into account the usability of websites when determining their ranking. This means that a user-friendly website is more likely to appear higher in search results, which will result in more traffic.
- User-friendly websites result in lower bounce rates. Bounce rate is the percentage of visitors who leave a website after only viewing one page. A high bounce rate is an indicator that users are not finding what they are looking for on your website. This will negatively impact your search engine ranking and result in lost opportunities.
- User-friendly websites improve conversion rates. Conversion rate is the percentage of visitors who take a desired action, such as making a purchase or subscribing to a newsletter. A user-friendly website makes it easy for users to take the desired action, which will result in more conversions and revenue.
- User-friendly websites create a positive impression of your business. A website that is difficult to use will reflect poorly on your business. On the other hand, a user-friendly website will create a positive impression of your business and build trust with users.
There are several red flags that indicate you should make changes to the UI of your website:
- Your website is difficult to navigate. If users can’t figure out how to get around your site, they’re likely to give up and go elsewhere. Make sure your navigation is clear and easy to understand.
- Your website is hard to read. Users should be able to read your content easily. If your text is too small or the contrast is poor, people will have a hard time understanding your site.
- Your website is not responsive. More and more people are accessing the internet from their mobile devices. If your site is not responsive, it will be difficult to use on a small screen.
- Your website is not accessible. People with disabilities should be able to use your site just as easily as everyone else. Make sure your site is designed with accessibility in mind.
- Your website is not engaging. Your website should be engaging and visually appealing. If it’s not, users are likely to get bored and leave.
If you see any of these signs on your website, it’s time to make some changes. Improve your site’s user interface and make it more user friendly.
Here in Dio Studio, we can help you with that. We are experts in web design and development, and we know how to make a website user friendly.
For more information on how Dio Studio can help you create a user-friendly website, please give leave us a comment or fill out our online form and we will get back to you shortly.